From a small shop near the Grand Mosque in Mecca and a mobile cart traveling between cities across the Kingdom, to a family business andعلامة تجارية a global brand spanning a range of companies

in diverse fields, including pharmaceuticals, food, contracting, media, real estate development, hospitality, beauty, and perfumes. How did Abdul Samad Al Qurashi plant the seed of

a vast empire that made him wealthy?

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The beginning

It all began in 1932, when the father, Sheikh Abdul Samad Al Qurashi, opened a small perfume shop near the Grand Mosque in Mecca, where he focused

He sought out rare flowers and herbs with pleasant fragrances and, by blending them, created distinctive, one-of-a-kind aromatic mixtures.

The father was keen to take his son, Mohammed, along to learn the art of business. He set him up with a small mobile shop so he could travel between cities across the Kingdom and introduce

customers to his products.

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The Founder Passes Away

Sheikh Abdul Samad Al Qurashi passed away, leaving behind the beginnings of a global brand whose success his sons would go on to build.

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The Sons Carry on the Legacy

After their father’s death, his four sons—Mohammed, Anas, Zuhair, and Ihsan—took over the business, hoping to expand it and take it global.

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عمل دؤوب

Over the years, the brothers worked tirelessly to develop their products and improve their quality, earning the trust of their customers. The company continued to open branches

in cities across the Kingdom.

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Meticulous Studies and High Quality

Abdul Samad Al Qurashi’s management was committed to using the highest production standards by conducting thorough research and reevaluating the materials used, while ensuring that

they had no adverse effects on human health or the environment. This commitment led to the creation of products that meet international standards.

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عقبات

The family’s overwhelming success led many people to imitate and sell their products, causing the company some losses. The brothers therefore had to

set up a team of specialists to monitor these violations and take the necessary regulatory and legal action to curb commercial fraud.

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Going Global

The brothers were not content with their unprecedented success in the local market. They set out to expand into Europe, opening in one of the countries best known for its perfumes:

France. They established a store in the capital, Paris, which proudly bears—and continues to bear—the slogan: “Made in the Kingdom of Saudi Arabia.”

This was followed by expansion into London and Turkey, along with an increase in the number of stores across various Arab countries.

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100% Locally Made

The brothers were committed to establishing their own factories to manufacture and package all their products, making them 100% locally made and adding value to the economy

of Saudi Arabia, while becoming a distinguished, fully integrated destination for the nation and its people.

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بلوغ القمة

Abdul Samad Al Qurashi Perfumes has become a leading company in the Middle East and Europe, with more than 10,000 fragrance products, and has distributed hundreds of millions of

bottles filled with the finest perfumes. It now employs more than 4,000 people across over 400 retail outlets in 48 countries around the world.

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جوائزو

Abdul Samad Al Qurashi has won numerous awards, including the Star Quality Award and the European Union Award for Production Quality, in recognition of its exceptionally high-quality perfumes,

In addition to the World Consumer Academy Award for earning its customers’ trust.

In 2015, the company won an Oscar for Best Perfume in a competition held in the Emirate of Dubai, United Arab Emirates.