Google celebrated its 20th anniversary earlier this year. It continues to lead the online search sector and outperform its competitors,

and hopes that the new updates and features it adds to its search engine will help it stay on top.

بالنسبة لأصحاب Websites 2018 was a busy year for SEO updatesO والتي أطلقها جوجل بغية تحسين نتائج بحثه وتقديم الأفضل

experience for users and searchers.

These frequent algorithm changes have sparked considerable speculation about how businesses and websites should adapt their SEO strategies

to stay at the top of the rankings.

In this article, we’ll explore the most notable Google SEO updates of 2018.

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Google’s Mobile-First Index

One of Google’s biggest changes this year was moving away from desktop-first indexing. Google typically sends

search crawlers that use desktop browsers to crawl Websites and discover content, index it, and display it in search results.

This year, Google adopted mobile-first indexing, which means its search crawlers use Safari and Chrome on iPhones

and Android devices to browse and index your website accordingly.

and with 60% of searches now taking place on mobile devices, mobile compatibility is becoming increasingly important as Google shifts its focus to mobile

As part of its move to mobile-first indexing, the search company had already split its search index into two: one for mobile and one for desktop. It announced in

November 2016 that mobile would eventually take priority.

The change took effect earlier this year, when the company updated its web crawlers, which explore and index the web, compile detailed reports about websites, and help with

المفصلة عن المواقع والمساعدة في Search Rankings على وجه الدقة.

This means that even if your website has strong, high-quality content, a poor mobile version that loads slowly and offers a poor browsing experience can put you at a disadvantage,

while competing websites with lower-quality content may rank higher.

Check how mobile-friendly your website is with Google’s Mobile-Friendly Test, which will tell you whether your

website is easy to use on a mobile device.

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Focusing on Google’s Featured Snippets

Featured snippets appear above search results (known as position #0). So if your website’s page is the one used for the snippet, it can

To give your click-through rate and website traffic a strong boost, featured snippets come in many forms, from lists and reviews to

event dates, answer boxes, and instant definitions.

Google expanded featured snippets in 2018, making structured data more important. Structured data is a line of code you can

add to your website’s HTML to help generate featured snippets (also known as rich results). By adding structured data, you can, for

example, claim an answer box for a common customer pain point in your industry or create a knowledge card for a more engaging overview.

بصريًا لشركتك.

The great thing is that search engine snippets support Arabic content, and we’re starting to see more search results featuring them.

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Developing Voice Search

With the growing popularity of personal assistants such as Siri, Cortana, Google Assistant, Alexa, and several competitors, people’s Google search habits have changed. They

use voice commands to search—a growing trend that has a significant impact on website traffic.

Voice searches on Google have increased by 3,500%, and 40% of adults now use voice search once a day.

Since we expect this upward trend to continue, it puts greater emphasis on mobile optimization. Voice search also has the potential

to change the structure of search terms. We can expect more “natural” search phrases through voice search, as people tend to ask questions

أكثر اكتمالاً.

As voice search has grown, so has the use of long-tail keywords. This means website owners should focus on using

كلمات مفتاحية طويلة.

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Unlinked Mentions

In 2017, Google analyst Gary Illyes suggested that Google could now associate signals without a physical link, and that these

“unlinked mentions” (such as positive reviews, testimonials, and other mentions of your company without a link) would factor into rankings. Search Engine Optimization.

This means you should try to get as many positive mentions of your company, products, and people as possible, whether on your blog,

your website, or external sites. Google will take these testimonials into account even if they aren’t hyperlinked.

However, don’t neglect real links. They still provide tangible evidence for people who want to verify that what you’re saying is true.

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تفضيل مواقع HTTPS

Google has once again acknowledged that it favors HTTPS websites for security, which gives them a slightly higher ranking in search results.

This move by Google makes it crystal clear that websites should upgrade to HTTPS encryption and move away from the standard protocol.

The HTTPS encryption protocol ensures that, at a minimum, the data users enter is encrypted, including registration details, information they submit when commenting, and data

they enter when purchasing a product or service or signing in.

This means you need to enable Secure Sockets Layer (SSL) on your website, which ensures that any information sent to or from your server is encrypted,

making it essential for online stores and business websites.

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التحديث الطبي Medic Update

Going back to last August, Google released a partial update whose impact was clear on health, medical, and financial websites.

“Your Money Your Life” refers to websites that typically promote products of great importance to people’s lives, which may include products that are harmful

or fatal to individuals.

About 42 percent of the affected websites are health-related. E-commerce ranks second at 16.2 percent, followed by financial

and business websites.

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These websites typically do one of the following:

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- Pages that request personal information, such as PINs, bank account numbers, driver’s license numbers, and so on, which can

Using it for identity theft.

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- Pages used for financial transactions, where users may provide information about their credit or bank accounts; for example,

any page that lets you buy something.

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- Pages that provide medical or health information that could affect your physical safety.

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- Pages that offer advice on major life decisions, such as parenting, buying a home or a car, and opening

bank accounts, and so on.

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Pages offering advice on major life issues that could affect your happiness and future financial situation, such as pages that provide advice

on legal or financial matters.

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The purpose of the update is for Google to surface sites that focus not only on content quality, but also provide accurate, reliable information and products

that are trustworthy and verified—especially since inaccurate information or poor-quality products in these cases can cost customers their health and financial well-being as well.