In the world of marketing, we see many small businesses—and especially startups—facing crises that prevent them from moving forward. This is due to several reasons.

The most important include a lack of understanding of marketing and the absence of clear marketing strategies. In this article, we’ll explore the seven most common marketing mistakes,

and explain The RESULTS Approach, adapted from Gail Martin’s book *30 Days to Social Media Success*.

The Seven Most Common Marketing Plan Mistakes

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عدم وجود خطة

At small companies, we often see marketing efforts go to waste because there’s no clear plan to define goals and coordinate activities. Marketing without

planning is a crisis waiting to happen.

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Inappropriate marketing activities

في حال عدم وجود خطة إذا مهما كانت النشاطات التسويقية إلا أنها ستتضارب مع بعهضا البعض وستظهر بصورة غير ملائمة.   

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Unclear target market

Marketing efforts without a clear target market are a waste of time and a missed opportunity for success.

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Unclear goals

If you don’t have a clear vision of what success looks like, you won’t know when you’ve achieved it. It’s also not enough to simply have goals; you need to set standards.

واضحة لقياس هذه الأهداف وقياس الجهود التسويقية. 

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Not understanding how marketing works

Many people think of marketing like a DVD player: they don’t understand or care how it works. Your chances of marketing success are slim without knowing

بكيفية وظائف الأجزاء الصغيرة وعملها مع بعضها البعض.  

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Unrealistic expectations

Many people become disappointed with marketing because they don’t understand the success metrics for their marketing programs. Some people see one

ad or news story and think it will transform sales. That’s why it’s important to set realistic expectations if you want to see success.

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عدم الصبر

We hear many people say, “We ran one ad and didn’t see any results.” But did you know that marketing studies show sales impact occurs

after sending several messages—anywhere from seven to thirty? That’s why it’s important to be patient and build your company’s reputation.

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The RESULTS Approach strategy

Commit to Marketing

Some companies are disappointed with their marketing results because they don’t stay committed to marketing. To see the results you want, you need to give marketing your full attention,

and turn ideas into action.

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Expect success

Your expectations shape reality and influence your subconscious. No matter how much marketing effort you put in, if you don’t believe in it and expect success, you won’t achieve it.

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Seek partners

No one succeeds alone, and partnerships come in many forms. Some partners invest alongside you, while others may support you. The best partnerships are those that

help you reach your audience.

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Understand your audience

Many marketing efforts fail because they focus on what the company wants to sell, rather than the solutions the audience is looking for. Once you align your efforts

with your audience’s problems, you’ll be on the right track and start seeing results.

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Focus on a win-win approach. Look for win-win scenarios.

That means building collaboration with your marketing partners to grow both your business and theirs.

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Take strategic action.

Only your actual efforts can ensure that you achieve results and turn possibilities into reality. Achieving results also requires taking risks. Many people don’t

يحققون نتائج والسبب هو الخوف من الفشل. 

Stay visible.

Many companies make a few appearances and then retreat into their shells for long periods. That’s why it’s important to run consistent, ongoing marketing campaigns.