We all know that cash flow is vital to keeping a business running, and business owners are especially aware of this. That’s why,

حين يؤسس رواد الاعمال they are pleased to see their customer base grow, because this means growth in Sales وProfits.

Making sales, closing profitable deals, and collecting outstanding payments are easy to talk about, but difficult to accomplish as planned in many

cases. After tough negotiations with prospective customers, it may seem necessary to sacrifice some profit and lower the prices of goods and services.

or existing customers focused on buying at the lowest prices, while business owners aim to secure the highest possible selling price, which

ultimately leads to lower revenue.

Customers paying their outstanding invoices late also has a negative impact on business owners, especially when payments are due after 60, 90, or even 120 days.

In this situation, accounting data may show that the company is making a profit, even as reality points to its collapse. To make matters worse, companies still have to

pay employee salaries and rent for their buildings, offices, branches, and other facilities, even though they may not recover these costs as quickly as hoped.

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4 Tips for Increasing Cash Flow:

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1. Set payment terms, including prices and payment deadlines.

 2. إرسال الفواتير للعملاء، فهم لن يسددوا ما عليهم من مستحقات في حال عدم المطالبة.

3. Track accounts receivable so you know how much your customers owe you.

4. Contact customers when their payments are due—don’t wait until it’s too late.

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Few would disagree that these tips represent the unpleasant side of running a business. Take restaurant owners, for example: they love to cook,

and take pride in showing off their skill at preparing a variety of dishes. But none of them enjoys chasing customers who avoid paying for their meals.

According to business growth expert Dawn Fotopulos, author of “Accounting for the Numberphobic: A Survival Guide for Small Business Owners”

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– فإن العديد من رواد الأعمال lack the skills needed to maximize profits. Explaining her point, she says: “There are

many small business owners who don’t know how to read balance sheets or track unprofitable accounts.

They’re also slow to follow up on payments owed to them. They need to understand that they’ll fail without enough cash flow to keep their businesses running; the goal of starting a

الشركات هو تحقيق الأرباح is to make sales and collect payment right away—not just to make sales.”