There’s no doubt that the world is evolving, and competition among companies is growing with it. Every company seeks to develop or use a variety of methods to increase its sales.
والاستمرار فى المنافسة وبالتالى تتطور Persuasion techniques وتظهر بعض الاستراتيجيات الحديثة التى ابتكرتها واعتمدت عليها كبرى المؤسسات
and businesses around the world to achieve higher sales and remain competitive in their respective sectors or fields. And you, too,
كصاحب مشروع او شركة عليك تعلم وفهم Persuasion techniques والاستراتجيات الحديثة الاربعة والتخلى عن المعتقدات القديمة التى اختفت مع مرور
as customers’ expectations have evolved. This will help you achieve higher sales than before. Of course, we won’t discuss the quality of the products or services you offer, as they are assumed to be of a good standard.
على درجة جيدة من الجودة.
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The four modern persuasion techniques:
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1. The Sell-Up technique:
One modern persuasion technique is used when offering a product with limited features and capabilities, while some of your customers are looking for a broader, more comprehensive product.
You can therefore offer them this product, which you should have in stock, and sell it to them at its regular price. If it is not in stock but you can source it, ask them to give you
some time to get it, then contact them so they can collect it at the agreed time. Be careful not to sell them a product that falls short of their expectations—they may not buy it, or they may buy it
وتخسرهم للابد.
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2- The cross-sell approach:
One of the modern persuasion techniques used by many large companies, restaurants, and others is selling a complementary product alongside another. For example, when someone goes to buy a meal at a restaurant, the employee offers them a drink, which the customer then buys, increasing sales. This approach relies on highlighting
the benefits of the complementary product. If you fail to do so, the customer may feel that you are taking advantage of them.
After the customer buys a product from you, wait a while—perhaps a week—then ask how satisfied they are and how well the product is performing. You can also offer complementary products that may
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3- The follow-up strategy:
One modern persuasion technique closely resembles after-sales service, but it’s carried out by you with the aim of making another sale. It involves contacting the customer who
improve the product’s performance or protect it. This approach requires you to obtain the customer’s contact information lawfully and with their consent.
Communication is another modern persuasion technique. It works well for companies offering products or services that are closely connected to the customer. For example, a woman who
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4- The continuity strategy:
اسلوب التواصل وهو من اساليب الاقناع الحديثة والذي ينجح مع الشركات التى تقدم سلع او خدمات مرتبطة ارتباط وثيق مع العميل، فمثلاً السيدة التى
If a customer buys a particular type of cosmetic product and finds it works well, she may continue buying it for a very long time. In this case, the company offering the product can
contact the customer to ask about its effectiveness, her preferences, and any drawbacks of the product, and suggest other products that might suit her. The goal is to retain her
and increase sales.
