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Some people may underestimate the importance of speaking to an audience and presenting ideas, visions, and perspectives. That is a big mistake: the ability to present, deliver, and explain
requires a very particular skill set, especially when the person in question works in an important field.
One of the most notable figures in this regard was the late Apple legend، ستيف جوبز, whom everyone agreed was one of the most important and successful people in
Presentation and explanation.
Here are some things that may inspire us: to follow in Jobs’ footsteps on this subject. These points
highlight the key skills to rely on:
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1. Identify the central point of your presentation, then explain it:
حيث كان ستيف جوبز يدرك أنه ليس بمقدور العقل البشري التعامل مع سيل المعلومات والمواد التي يستقبلها، وبالتالي كان يعمل من منطلق أن أيّ
information that does not convey a specific message can distract the audience and, in turn, weaken the impact of the presentation.
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2- Recognize why people listen to you:
فكل هذا الجمهور المحتشد في الغرفة أو بالقاعة موجود لسبب ما. وبالتالي يتعيّن عليك أن تفهم سبب إنصاتهم لك ومن ثم يجب عليك ضبط العرض
to make them more attentive and receptive to everything you have to say.
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3- Make personal, immediate connections:
وهو ما كان يفعله جوبز، حيث كان يميل لإجراء اتصال عاطفي مع الجمهور، رغم أن هدفه في الأساس كان بيع منتجات تكنولوجية.
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4- Keep the audience engaged with you as the speaker—not just with the presentation:
Keep in mind that audiences want to see and hear the speaker. So you need to keep their attention focused on you.
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5- Know your content inside and out:
وهو أمر يجب الاهتمام به بصورة تامة للغاية، لدرجة أنك قد تصل لمرحلة الأريحية في شرح العرض الخاص بك
without using any images at all.





