Google’s head of web spam, Matt Cutts, released فيديو جديد on the YouTube Webmaster Tools channel, answering a question about how

Google counts the same link on a single page: Do both links pass PageRank, andhow does Google handle a different anchor text on each link?

A great question we’d been waiting a long time to get an answer to, even though we were convinced that the right approach to building backlinks هي عدم تكرار

was to place links on the same page, since our many experiments showed that this wouldn’t benefit us.

Cutts briefly addresses these points as follows:

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1- Regarding the same link appearing multiple times on a page, Cutts replied: “Page rankings depend on the classification of all links on the page, but it may revert to

counting the first link if it appears more than once, based on the original page.

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2- Matt Cutts’ answer about anchor text was not very clear. He said that anchor text may vary over time. He added that the last time the algorithm

related to it changed was in 2009, when it only counted the anchor text from the first link. But he said that this could change over time; in fact, he said this may not

be the method Google relies on now. This means that if a page has two links to the same page, but the anchor text in the first link differs from the second, Google may have used the anchor text in the first link.

This confirmation from Google came somewhat late, as

Moz had already confirmed it Moz in a special report, which showed that Google counted the first link on the page while ignoring the second.

وهذه صورة توضيحية لما نتحدث عنه : It’s becoming increasingly clear that Google favors natural practices. There’s no need to add two links on the same page to the same website; that’s not a

logical practice. What Google is looking for is a logical approach to building our own websites.

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