In today’s article, I’ll show you, dear reader, an example of how the words used in a search can affect Google search results. Just to clarify, the experiment was conducted...

...by an SEO expert in the U.S., so you may see different results depending on your location. In today’s experiment, we’ll search for a particular phrase and then repeat...

...the search using the same phrase after adding one word to it. We’ll then compare the two searches and draw some important conclusions about optimizing a website...

to search engines.

First, we’ll search for the phrase “HD TVs,” then add the word “Best” to it and repeat the search. Here are the main differences...

...we found in the two searches above:

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1- عبارة In Store :

When the word “Best” wasn’t used, Google assumed the user was interested in finding and buying products from local stores, so it labeled the products

“In Store,” indicating that a product was available at a store near the person searching. Using the word “Best,” however, caused

the “In Store” label to disappear from the search results.

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2- Rating bubbles appeared:

When the phrase “Best” was used, product-rating bubbles appeared at the top of the search results. They didn’t appear when the word “Best” wasn’t used,

because Google assumed that using the word “Best” meant the user needed help evaluating products.

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3- Rating stars appeared:

When the term “Best” was used, product rating stars also appeared. Google determined that users would benefit from help evaluating the results, so it displayed rating stars

for all products. The image below shows the three differences mentioned above:

4- Higher CTR:

The click-through rate for products shown in search results increased when the word “Best” was used, indicating greater user engagement with the products displayed when

searching for “Best.”

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5- Higher CPC rate:

With the increase in clicks, the CPC rate also rose, meaning the cost per click increased when the word “Best” was used in the search phrase.

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6- Lower conversion rate:

Another notable finding is that the conversion rate decreased when the word “Best” was used in the search phrase!

Results and recommendations:

1- These differences highlight the importance of including your store’s geographic location in your product ads and adding product ratings to ensure your ads appear

in as many searches as possible.

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2- As for the CTR and CPC rates, معدل التحويل previous results do not mean that focusing on having your ad appear with Best will lead to a lower

conversion rate. If such a drop occurs, the reasons behind it should be investigated and addressed to ensure the highest possible

profit from your products.