At some point, you may discover that your website’s ranking for Search engines the keywords you’ve been targeting for some time has dropped significantly and noticeably… so you assume that you’ve

fallen victim to a Google update… Like any “savvy” marketer, you review your current marketing efforts—content, SEO, your website’s code, and more

factors… As part of that review, you checked the health of the links pointing to your website and found that many bad links were pointing to your site and

By causing significant harm to it...

Before deciding that you don’t need to finish reading this article, it’s important to understand that you don’t have to be someone who uses techniques

Black Hat SEO can land you in this trap…

Over the course of your journey, it’s entirely possible that you worked with someone who used Black Hat SEO or Gray Hat SEO without your knowledge…

You may even have built backlinks that seemed legitimate at the time, but you haven’t been keeping up with Google’s updates.

It’s possible that the Domain Name It may have been used before… This actually happened to me, and the biggest problem was that the domain name

had once been used by a news website! You can imagine how many backlinks were telling Google that my site was a news website!

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Unfair competition: يتسطيع منافسـك أن يقوم بانشاء العديد من الـ Spammy Backlinks والمحتوى الغير الجيد الذي يستهدف كلمـات

مفتاحية غير مرغوبة من Google ليقع بك في فخ الـ Penalty. هذا الـتكنيك غير منتشر عربياً.. وندعوا الله ألا ينتشر 

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First, make sure the work you’re doing is high quality.

Make sure you create exclusive, useful content for your target audience. Make sure you use social media effectively and build a community.

That likes and trusts you. Make sure your onsite SEO factors align with search engine updates, and check your website’s technical performance. Make sure you give visitors

a good user experience, and so on.

An obvious step you shouldn’t overlook is linking Google Search Console To receive real-time alerts about any malware that may affect your website…

Or to alert you to pages Google was unable to index, technical issues with your website, and so on.

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Make sure your content is original.

You need to make sure the content published on your website is original and doesn’t appear elsewhere. Yes, yes, I know you don’t steal content—but

There are two challenges you may face in this regard. The first is if you run a website where many people contribute, for example. The second is if your content is stolen

by a larger, older, and more popular website than yours. Yes, in theory, publication date takes priority—but that isn’t always how it works.

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Backlinks pointing to your website

This is the most important factor, because it has a major impact on your rankings—and it’s something you can’t fully control. You can build links

to your website, and so can others. The bad agency you worked with can do it too, as can your dishonest competitor.

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أولاً: هناك العديد من الأدوات التي تمكنـك من الكشف عن عدد وصحة (Health) الروابط الخلفية التي تُشير لموقـعك.. من هذه الأدوات

Free tools: Google Webmaster, SEMRush, AHrefs, OpenLinkProfile, BuzzSumo, and Open Site Explorer

RankSignals, MonitorBacklinks, and majesticseo.com. Paid tools include the well-known MOZ and SEO SpyGlass

and many others.

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ثانياً: بعد جمـع كل الروابط التي تُشير لموقعـك يجب عليك تحديد الـروابط الجيدة التي تود الحفاظ عليهـا وتنميتهـا.. مثلاً رابط لك في الموقع الفلاني

may bring you a good amount of targeted traffic. That’s a strong, important, and valuable link. Take care of it, and contact the website owner to discuss opportunities for collaboration.

A mutual connection could benefit both of you. Do this using your official email address. This is just an example—the point is to do what you can to keep an eye on good links.

والحفاظ عليها.

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ثالثاً: بعد جمـع كل الروابط التي تُشير لموقعـك يجب عليك تحديد الـروابط السيئة التي تود التنصل منهـا أو حجبهـا.. يُمكنـك إخبار Google بالروابط

السيئة التي تود التنصل منهـا Through Google Disavow backlinks أو Bing Disavow Tool… I know this tool takes time to show any

meaningful results, especially for Arabic content. But it’s the only option available to let Google know about them right now.

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رابعاً: You can also contact the websites hosting these harmful links. They’re people too, and if you can reach them, you can talk to them. You can

Use whois.com and other websites to find out who owns the site—just give it a try.

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خامساً: The best defense is a good offense. Trust me, based on my personal experience, this is the best and safest option for you. I’m not kidding—this takes

It takes a lot of effort, but it’s a sure thing. For every bad link, you should try to build strong content, healthy links, and good relationships, and you’ll be safe

over time. As I mentioned before, this happened to me too—and this was the approach that worked for me.

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سادساً: يُمكنـك اخبار محركات البحث بطريقة مباشرة عن طريق تعبئة نموذج يشرح الحالة باختصار سواء على جوجل من هنـا أو على bing I

Here… The good news is that Google is aware of what’s happening and has promised to take more effective action against these links, especially after stating that it knows full well

that some people are being harmed by these links through no fault of their own—whether they fell victim to unfair competition, an unscrupulous agency, or other

reasons…

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Don’t make these careless mistakes

- Don’t link to low-quality websites, even if they don’t link back to you.

- Don’t buy links from any source, and don’t buy fake accounts.

- Don’t post spam comments on blogs—Google penalizes this heavily!

- Don’t make enemies online. Strengthen your presence by building strong relationships with those around you.

Don’t neglect your backlinks—keep tracking them regularly using whatever method works for you.