{"id":6404,"date":"2017-04-22T18:01:39","date_gmt":"2017-04-22T21:01:39","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=6404"},"modified":"2017-04-22T18:01:39","modified_gmt":"2017-04-22T21:01:39","slug":"know-the-brand-elements","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/ar\/know-the-brand-elements\/","title":{"rendered":"\u062a\u0639\u0631\u0651\u0641 \u0639\u0644\u064a \u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629"},"content":{"rendered":"

\"\"<\/a><\/h2>\n

<\/h2>\n

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.<\/p>\n

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.<\/p>\n

2 . \u0627\u0644\u0642\u064a\u0645<\/span><\/h2>\n

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\u0628\u0645\u0634\u0627\u0639\u0631 \u0625\u064a\u062c\u0627\u0628\u064a\u0629\u060c \u0648\u0647\u0630\u0627 \u063a\u0627\u0644\u0628\u0627\u060c \u0647\u0648 \u0645\u0646 \u0623\u0642\u0635\u0649 \u0645\u0627 \u062a\u0637\u0645\u062d \u0644\u0647 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n

\u0623\u0646\u062a -\u0643\u0635\u0627\u062d\u0628 \u0627\u0644\u0646\u0634\u0627\u0637 \u0627\u0644\u062a\u062c\u0627\u0631\u064a- \u0645\u0646 \u064a\u062d\u062f\u062f \u0642\u064a\u0645 \u0646\u0634\u0627\u0637\u0643\u060c \u0644\u0623\u0646\u0643 \u0639\u0627\u0644\u0645 \u0623\u0641\u0636\u0644 \u0628\u0645\u0646 \u062a\u0633\u062a\u0647\u062f\u0641\u0647 \u0648\u0645\u0627 \u062a\u0631\u064a\u062f \u0625\u064a\u0635\u0627\u0644\u0647 \u0645\u0646 \u0634\u0631\u0643\u062a\u0643 \u0645\u0646 \u0623\u064a \u062e\u0628\u064a\u0631 <\/span><\/p>\n

\u0622\u062e\u0631 \u0639\u0627\u062f\u0629\u060c \u0644\u0643\u0646 \u0647\u0630\u0627 \u0644\u0627 \u064a\u0646\u0641\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0643 \u0644\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0645\u0635\u0645\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0642\u064a\u0645\u0643\u060c \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0623\u062e\u064a\u0631 \u062d\u0627\u0636\u0631\u0627 \u0641\u064a<\/span><\/p>\n

\u062c\u0645\u064a\u0639 \u0627\u062c\u062a\u0645\u0627\u0639\u0627\u062a \u0628\u0646\u0627\u0621 \u0647\u0648\u064a\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0641\u0642\u062f \u064a\u0633\u0627\u0639\u062f\u0643 \u0628\u062e\u0628\u0631\u062a\u0647 \u0644\u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u0623\u0648 \u0633\u064a\u0633\u062a\u0639\u062f \u0628\u0645\u0639\u0631\u0641\u0629 \u0642\u064a\u0645\u0643 \u0644\u0623\u0646 \u064a\u0635\u0645\u0645 \u0644\u0643 <\/span><\/p>\n

\u0639\u0646\u0627\u0635\u0631\u0627 \u0628\u0635\u0631\u064a\u0629 \u0645\u0646\u0627\u0633\u0628\u0629.<\/span><\/p>\n

.<\/p>\n

3 . \u0627\u0644\u0641\u0648\u0627\u0626\u062f<\/span><\/h2>\n

\u0643\u062b\u064a\u0631\u0627 \u0645\u0627 \u064a\u062e\u0644\u0637 \u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0646\u0634\u0627\u0637\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u064a\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0648\u0627\u0644\u0645\u0632\u0627\u064a\u0627\u060c \u0644\u064a\u0633 \u0641\u064a \u062a\u0635\u0645\u064a\u0645 \u0639\u0644\u0627\u0645\u062a\u0647\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u062d\u0633\u0628 \u0628\u0644 \u0641\u064a \u0645\u0646\u0627\u0637\u0642 \u0623\u062e\u0631\u0649 <\/span><\/p>\n

\u0645\u0646 \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0643\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0645\u062b\u0644\u0627\u060c \u0644\u0623\u0628\u0633\u0637 \u0627\u0644\u0641\u0631\u0642 \u0641\u064a \u062c\u0645\u0644\u0629 \u0645\u062e\u062a\u0635\u0631\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u062c\u0645\u064a\u0639 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u062a\u0642\u062f\u064a\u0645 \u0646\u0641\u0633 \u0627\u0644\u0645\u0632\u0627\u064a\u0627\u060c \u0648\u0644\u0627 \u064a\u0645\u0643\u0646 \u0644\u0633\u0648\u0627\u0643 <\/span><\/p>\n

\u0623\u0646 \u064a\u0642\u062f\u0645 \u0627\u0644\u0641\u0648\u0627\u0626\u062f.<\/span><\/p>\n

\u0644\u0627 \u0623\u062d\u062f \u064a\u0634\u062a\u0631\u064a \u0645\u0646\u062a\u062c\u0627 \u0644\u0645\u0632\u0627\u064a\u0627\u0647 \u0625\u0644\u0627 \u0641\u064a \u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062d\u062f\u062f\u0629 -\u0639\u0627\u062f\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629-\u060c \u0627\u0644\u0623\u063a\u0644\u0628\u064a\u0629 \u062a\u0634\u062a\u0631\u064a \u0645\u0646\u062a\u062c\u0627 \u0644\u0641\u0648\u0627\u0626\u062f\u0647\u060c \u0633\u0648\u0627\u0621 \u0623\u0634\u0639\u0631\u0648\u0627 \u0628\u0647\u0630\u0627 \u0623\u062b\u0646\u0627\u0621 <\/span><\/p>\n

\u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0645 \u0644\u0627. \u0645\u0632\u0627\u064a\u0627 \u0634\u0631\u0643\u0629 \u062a\u0623\u0645\u064a\u0646 \u0645\u0627 \u0647\u064a \u062a\u0646\u0648\u0639 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u062d\u0648\u0627\u062f\u062b \u0627\u0644\u062a\u064a \u064a\u063a\u0637\u0648\u0646 \u062a\u0643\u0627\u0644\u064a\u0641\u0647\u0627\u060c \u0628\u064a\u0646\u0645\u0627 \u0641\u0648\u0627\u0626\u062f\u0647\u0627 \u0647\u064a \u0643\u0648\u0646\u0647\u0627 \u0631\u062e\u064a\u0635\u0629 \u0627\u0644\u062b\u0645\u0646 \u0623\u0648 <\/span><\/p>\n

\u0633\u0647\u0644\u0629 \u0627\u0644\u062a\u0639\u0627\u0645\u0644\u060c \u062d\u064a\u0646 \u062a\u0646\u0635\u062d \u062c\u0627\u0631\u0643 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0646\u062a\u062c \u0645\u0627 \u0644\u0627 \u062a\u062a\u0643\u0644\u0645 \u0639\u0627\u062f\u0629 \u0639\u0646 \u0645\u0632\u0627\u064a\u0627\u0647\u060c \u0628\u0644 \u0641\u0648\u0627\u0626\u062f\u0647\u060c \u0641\u0644\u0627 \u062a\u0642\u0648\u0644 \u0628\u0623\u0646\u0643 \u0623\u0643\u0644\u062a \u0641\u064a \u0645\u0637\u0639\u0645 \u064a\u0642\u062f\u0645 \u0637\u0639\u0627\u0645\u0627 <\/span><\/p>\n

\u0642\u0644\u064a\u0644 \u0627\u0644\u062f\u0633\u0645 \u0630\u0648 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0645\u0646\u062e\u0641\u0636\u0629 \u0645\u0646 \u0627\u0644\u0643\u0648\u0644\u0633\u062a\u064a\u0631\u0648\u0644 \u0645\u062b\u0644\u0627\u060c \u0628\u0644 \u0623\u0646\u0643 \u0623\u0643\u0644\u062a \u0641\u064a \u0645\u0637\u0639\u0645 \u0631\u0627\u0642\u060c \u0648\u0633\u0631\u064a\u0639 \u0627\u0644\u062e\u062f\u0645\u0629 \u0648\u0644\u0637\u064a\u0641 \u0627\u0644\u062a\u0639\u0627\u0645\u0644\u060c \u0647\u0630\u0627 \u0645\u0627 <\/span><\/p>\n

\u0627\u0633\u062a\u0641\u062f\u062a\u0647 \u0645\u0646 \u0630\u0644\u0643 \u0627\u0644\u0645\u0637\u0639\u0645.<\/span><\/p>\n

\u062d\u062f\u062f \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u0633\u064a\u0634\u062a\u0631\u064a\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646\u0643 \u0628\u062f\u0644\u0627 \u0645\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0644\u0643\u0648\u0646\u0643 \u0627\u0644\u0648\u062d\u064a\u062f \u0623\u0648 \u0627\u0644\u0623\u0641\u0636\u0644 \u0641\u064a \u062a\u0642\u062f\u064a\u0645\u0647\u0627\u060c \u0647\u0630\u0647 \u0627\u0644\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f\u0647\u0627 \u0647\u064a \u062c\u0632\u0621 <\/span><\/p>\n

\u0636\u062e\u0645 \u0645\u0646 \u0623\u062c\u0632\u0627\u0621 \u0647\u0648\u064a\u062a\u0643\u060c \u0648\u0633\u062a\u0638\u0647\u0631 \u0641\u0648\u0627\u0626\u062f\u0643 \u0641\u064a \u0643\u0644 \u0645\u0646 \u0647\u0648\u064a\u062a\u0643 \u0648\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u0643.<\/span><\/p>\n

.<\/p>\n

4 . \u0627\u0644\u0646\u0628\u0631\u0629<\/span><\/h2>\n

\u062a\u0639\u0631\u0641 \u0627\u0644\u0646\u0628\u0631\u0629 \u0639\u0627\u062f\u0629 \u0641\u064a \u0633\u064a\u0627\u0642\u0647\u0627 \u0627\u0644\u0644\u063a\u0648\u064a\u060c \u0641\u064a \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0648\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0633\u0648\u064a\u0642\u0647\u0627\u060c \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0647\u062f\u0641 \u0627\u0644\u0634\u0628\u0627\u0628 <\/span><\/p>\n

\u0648\u0627\u0644\u0631\u062c\u0627\u0644 \u0645\u062b\u0644\u0627 \u0648\u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0642\u064a\u0645 \u0627\u0644\u0631\u062c\u0648\u0644\u0629 \u0648\u0627\u0644\u0634\u062f\u0629 \u0643\u0644\u0645\u0627\u062a \u0642\u0648\u064a\u0629 \u0648\u0645\u0628\u0627\u0634\u0631\u0629 \u0648\u0631\u062c\u0648\u0644\u064a\u0629\u060c \u0641\u064a \u062d\u064a\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0623\u0637\u0639\u0645\u0629 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0645\u062b\u0644\u0627 <\/span><\/p>\n

\u0646\u0628\u0631\u0629 \u0645\u062d\u0628\u0628\u0629 \u0648\u0644\u0637\u064a\u0641\u0629\u060c \u0627\u0633\u062a\u0639\u0645\u0644 \u0646\u0628\u0631\u0629 \u062a\u062d\u0628\u0628 \u0639\u0645\u0644\u0627\u0626\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u064a\u0646 \u0628\u0643 \u0648\u062a\u062c\u0630\u0628\u0647\u0645 \u0625\u0644\u0649 \u0646\u0634\u0627\u0637\u0643.<\/span><\/p>\n

\u0627\u0644\u0646\u0628\u0631\u0629 \u0642\u0631\u064a\u0628\u0629 \u0645\u0646 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0627\u0644\u0628\u0635\u0631\u064a \u0641\u064a \u0647\u0648\u064a\u062a\u0643\u060c \u0648\u0643\u0644\u0627 \u0647\u0630\u064a\u0646 \u0627\u0644\u0639\u0646\u0635\u0631\u064a\u0646 \u064a\u0624\u062b\u0631\u0627\u0646 \u0628\u0628\u0639\u0636\u0647\u0645\u0627 \u0639\u0627\u062f\u0629\u060c \u0627\u0644\u0646\u0628\u0631\u0629 \u0627\u0644\u0647\u0627\u062f\u0626\u0629 \u0627\u0644\u0631\u0627\u0642\u064a\u0629 \u0645\u062b\u0644\u0627 \u062a\u0624\u062b\u0631 \u0641\u064a <\/span><\/p>\n

\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0648\u062a\u062c\u0639\u0644\u0647 \u0623\u0643\u062b\u0631 \u0645\u064a\u0644\u0627\u0646\u0627 \u0646\u062d\u0648 \u0627\u0644\u062e\u0637\u0648\u0637 \u0627\u0644\u0645\u0633\u062a\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u0623\u0644\u0648\u0627\u0646 \u0627\u0644\u0647\u0627\u062f\u0626\u0629 \u0648\u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 \u0627\u0644\u0628\u0633\u064a\u0637\u0629.<\/span><\/p>\n

\u062a\u0630\u0643\u0631 \u0623\u0646 \u0644\u0627 \u062a\u062e\u0631\u062c \u0639\u0646 \u0646\u0628\u0631\u062a\u0643\u060c \u0648\u0623\u0646 \u062a\u0644\u062a\u0632\u0645 \u0628\u0647\u0627 \u0641\u064a\u0645\u0627 \u062a\u0642\u062f\u0645\u0647\u060c \u0644\u0627 \u062a\u062a\u062d\u062f\u062b \u0628\u062e\u0634\u0648\u0646\u0629 \u0648\u0631\u062c\u0648\u0644\u064a\u0629 \u0645\u0639 \u0639\u0645\u0644\u0627\u0626\u0643 \u0641\u062c\u0623\u0629 \u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 <\/span><\/p>\n

\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u0639\u062f \u0623\u0646 \u0627\u0639\u062a\u0627\u062f\u0648\u0627 \u0643\u0644\u0627\u0645\u0643 \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641\u064a \u0627\u0644\u0647\u0627\u062f\u0626 \u0645\u062b\u0644\u0627.<\/span><\/p>\n

.<\/p>\n

\u0627\u0644\u062e\u064f\u0644\u0627\u0635\u0629<\/span><\/h3>\n

\u0625\u0646 \u0623\u0631\u062f\u062a \u0623\u0646 \u064a\u0634\u062a\u0631\u064a \u0639\u0645\u0644\u0627\u0626\u0643 \u0645\u0646\u0643 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

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