<\/span><\/h2>\n\u062a\u062a\u0628\u0646\u0649 \u0628\u0646\u062f\u0629 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0648\u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0647\u0627\u062f\u0641\u0629 \u0625\u0644\u0649 \u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u062c\u062a\u0645\u0639\u060c \u0645\u062b\u0644: “\u062f\u0639 \u0627\u0644\u0628\u0627\u0642\u064a \u0644\u0647\u0645”\u060c \u0648”\u0627\u0644\u0633\u0639\u0648\u062f\u0629 \u0648\u0627\u0644\u062a\u062f\u0631\u064a\u0628”\u060c \u0648 “\u0643\u0646 \u0635\u062d\u064a\u0627\u064b”\u060c \u0641\u0636\u0644\u0627\u064b \u0639\u0646 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 <\/span><\/p>\n\u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0628\u064a\u0626\u0629 \u0627\u0644\u0645\u0645\u0644\u0643\u0629\u060c \u0643\u0627\u0644\u0645\u0634\u0631\u0648\u0639 \u0627\u0644\u062a\u0648\u0639\u0648\u064a “\u0628\u064a\u0626\u062a\u064a \u0635\u062f\u064a\u0642\u062a\u064a”\u060c \u0627\u0644\u0647\u0627\u062f\u0641 \u0625\u0644\u0649 \u0646\u0634\u0631 \u0627\u0644\u062b\u0642\u0627\u0641\u0629 \u0627\u0644\u0628\u064a\u0626\u064a\u0629 \u0628\u064a\u0646 \u0623\u0641\u0631\u0627\u062f \u0627\u0644\u0645\u062c\u062a\u0645\u0639.<\/span><\/p>\n\u0648\u0628\u062a\u062d\u0644\u064a\u0644 \u0623\u062f\u0627\u0621 \u0627\u0644\u0634\u0631\u0643\u0629 \u064a\u062a\u0636\u062d \u0623\u0646 \u0644\u062f\u064a\u0647\u0627 \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u062c\u0627\u0630\u0628\u0629\u060c \u0645\u0627 \u0623\u0633\u0647\u0645 \u0641\u064a \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0645\u0648\u0638\u0641\u064a\u0647\u0627 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u064a\u0646\u060c \u0643\u0645\u0627 \u0623\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u064a\u0646 \u064a\u0633\u062a\u0641\u064a\u062f\u0648\u0646 \u0645\u0646 \u0628\u0631\u0627\u0645\u062c <\/span><\/p>\n\u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0627\u0644\u0645\u0648\u0633\u0645\u064a \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627 “\u0628\u0646\u062f\u0629”\u060c \u0633\u0646\u0648\u064a\u0627\u064b \u0628\u062d\u0633\u0628 \u0645\u0627 \u0630\u0643\u0631 \u0641\u064a \u0645\u0648\u0642\u0639\u0647\u0627 \u0627\u0644\u0631\u0633\u0645\u064a.<\/span><\/p>\n\u0623\u0637\u0644\u0642\u062a \u0628\u0646\u062f\u0629 \u0641\u064a \u0639\u0627\u0645 2002 (\u0623\u0643\u0627\u062f\u064a\u0645\u064a\u0629 \u0628\u0646\u062f\u0629) \u0644\u062a\u0623\u0647\u064a\u0644 \u0648\u062a\u062f\u0631\u064a\u0628 \u0627\u0644\u0643\u0648\u0627\u062f\u0631 \u0627\u0644\u0648\u0638\u064a\u0641\u064a\u0629 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0629\u060c \u0648\u062a\u0646\u0645\u064a\u0629 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0648\u0642\u062f\u0631\u0627\u062a\u0647\u0645\u060c \u062d\u064a\u062b \u064a\u062a\u062c\u0627\u0648\u0632 \u0645\u062a\u0648\u0633\u0637 \u0639\u062f\u062f <\/span><\/p>\n\u0645\u062a\u062f\u0631\u0628\u064a\u0647\u0627 \u0633\u0646\u0648\u064a\u0627\u064b \u0623\u0643\u062b\u0631 \u0645\u0646 8 \u0622\u0644\u0627\u0641 \u0645\u062a\u062f\u0631\u0628.<\/span><\/p>\n\u0648\u0642\u062f \u0639\u0645\u062f\u062a \u0628\u0646\u062f\u0629 \u0625\u0644\u0649 \u0625\u0637\u0644\u0627\u0642 \u0645\u0628\u0627\u062f\u0631\u0629 ” \u0625\u0633\u0647\u0627\u0645 ” \u0644\u0644\u062a\u062f\u0631\u064a\u0628 \u0648\u0627\u0644\u062a\u0623\u0647\u064a\u0644 \u0648\u0627\u0633\u062a\u0642\u0628\u0644\u062a \u0627\u0644\u062f\u0641\u0639\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0645\u0646 \u0627\u0644\u0645\u062f\u0631\u0628\u064a\u0646 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u064a\u0646 \u0641\u064a 11-12- 2019.<\/span><\/p>\n.<\/p>\n
\n
<\/span>\u0623\u0628\u0631\u0632 \u0627\u0644\u062c\u0648\u0627\u0626\u0632 \u0627\u0644\u062a\u064a \u062d\u0642\u0642\u062a\u0647\u0627 \u0628\u0646\u062f\u0629:<\/span><\/span><\/h2>\n=\u062c\u0627\u0626\u0632\u0629 \u0627\u0644\u062a\u0645\u064a\u0632 \u0641\u064a \u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u063a\u0630\u0627\u0621\u060c \u0639\u0646 \u0641\u0626\u0629 \u0623\u0641\u0636\u0644 \u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0627\u0644\u0639\u0631\u0628\u064a- \u0634\u0631\u0643\u0629 \u0628\u064a\u062a \u0627\u0644\u062e\u0628\u0631\u0629 \u0627\u0644\u0627\u0633\u062a\u0634\u0627\u0631\u064a\u0629 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 – \u0639\u0627\u0645 2014.<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 ” \u0623\u0641\u0636\u0644 \u0645\u0648\u0638\u0651\u0650\u0641” \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0644\u0639\u0627\u0645 2014 – \u0623\u064a\u0648\u0646 \u0647\u064a\u0648\u064a\u062a Aon Hewitt<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 “\u0627\u0645\u062a\u064a\u0627\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629” \u0627\u0644\u0645\u0645\u0646\u0648\u062d\u0629 \u0645\u0646 \u0642\u0628\u0644 CMO \u0641\u064a \u0622\u0633\u064a\u0627 2014<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 \u0623\u0641\u0636\u0644 \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u0633\u0639\u0648\u062f\u064a\u0629 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u062c\u0631\u064a\u062f\u0629 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 – \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0633\u0627\u062f\u0633 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0634\u0622\u062a – \u0639\u0627\u0645 2014<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 “\u0627\u0645\u062a\u064a\u0627\u0632 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629” \u0627\u0644\u0645\u0645\u0646\u0648\u062d\u0629 \u0645\u0646 \u0627\u0644\u0645\u0624\u062a\u0645\u0631 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u201cGlobal Brand Excellence\u00a0<\/span>
\nAwards\u201d 2013<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 \u0627\u0644\u0631\u064a\u0627\u062f\u0629 \u0627\u0644\u0622\u0633\u064a\u0648\u064a\u0629 \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 – \u0639\u0627\u0645 2013 \u0627\u0644\u0645\u0645\u0646\u0648\u062d\u0629 \u0645\u0646 \u0634\u0631\u0643\u0629 ET NOW \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 \u0623\u0641\u0636\u0644 \u0645\u0648\u0638\u0651\u0641 \u0641\u064a \u0642\u0627\u0631\u0629 \u0622\u0633\u064a\u0627 \u0639\u0627\u0645 2013\u060c \u0634\u0631\u0643\u0629 Consultant CMO \u2013 \u0633\u0646\u063a\u0627\u0641\u0648\u0631\u0629<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 ” \u0623\u0641\u0636\u0644 \u0645\u0648\u0638\u0651\u0650\u0641” \u0641\u064a \u0627\u0644\u0634\u0631\u0642 \u0627\u0644\u0623\u0648\u0633\u0637 \u0648\u0634\u0645\u0627\u0644 \u0625\u0641\u0631\u064a\u0642\u064a\u0627 \u0644\u0639\u0627\u0645 2013 – \u0623\u064a\u0648\u0646 \u0647\u064a\u0648\u064a\u062a Aon Hewitt<\/span><\/p>\n=\u0627\u0644\u062c\u0627\u0626\u0632\u0629 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629 \u0644\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0643\u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0641\u064a \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629- \u0627\u0644\u0645\u0645\u0646\u0648\u062d\u0629 \u0645\u0646 \u0627\u0644\u063a\u0631\u0641\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0635\u0646\u0627\u0639\u064a\u0629 \u0641\u064a \u062c\u062f\u0629.2013<\/span><\/p>\n= \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u062b\u0627\u0646\u064a \u0644\u0623\u0641\u0636\u0644 \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0639\u0646 \u0645\u0634\u0631\u0648\u0639 “\u0628\u064a\u0626\u062a\u064a \u0635\u062f\u064a\u0642\u062a\u064a” \u2013 \u0627\u0644\u0645\u0624\u062a\u0645\u0631 \u0627\u0644\u062f\u0648\u0644\u064a \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u2013 \u0628\u0627\u0631\u064a\u0633 – 2013 World Retail Congress<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 \u0623\u0641\u0636\u0644 100 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0633\u0639\u0648\u062f\u064a\u0629 \u0631\u0648\u0627\u062c\u0627\u064b- \u0635\u062d\u064a\u0641\u0629 \u0627\u0644\u0648\u0637\u0646 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0634\u0631\u0643\u0629 \u0623\u0628\u0633\u0648\u0633 \u0627\u0644\u0639\u0627\u0644\u0645\u064a\u0629 Ipsos- 2013<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 \u0623\u0641\u0636\u0644 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u062f\u0648\u0644\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u0639\u0627\u0645 2012\u060c \u0627\u0644\u0645\u0645\u0646\u0648\u062d\u0629 \u0645\u0646 \u0627\u0644\u0645\u0624\u062a\u0645\u0631 \u0627\u0644\u062f\u0648\u0644\u064a \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n=\u0627\u0644\u0645\u0631\u0643\u0632 \u0627\u0644\u0623\u0648\u0644 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 “\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629” \u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0646\u0634\u0622\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0627\u0644\u0623\u0641\u0636\u0644 \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u0644\u0639\u0627\u0645 2012.<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 \u062c\u0645\u0639\u064a\u0629 \u0627\u0644\u0623\u0637\u0641\u0627\u0644 \u0627\u0644\u0645\u0639\u0648\u0651\u0642\u064a\u0646 \u0644\u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0625\u0646\u0633\u0627\u0646\u064a\u0629 – \u0641\u0631\u0639 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0645\u062a\u0645\u064a\u0632\u0629 – \u0639\u0646 \u0628\u0631\u0646\u0627\u0645\u062c “\u062f\u0639 \u0627\u0644\u0628\u0627\u0642\u064a \u0644\u0647\u0645” \u2013 2012<\/span><\/p>\n=\u062c\u0627\u0626\u0632\u0629 \u0623\u0641\u0636\u0644 \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0622\u0633\u064a\u0627 \u0644\u0639\u0627\u0645 2011- \u0633\u0646\u063a\u0627\u0641\u0648\u0631\u0629.<\/span><\/p>\n=\u0636\u0645\u0646 \u0642\u0627\u0626\u0645\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062e\u0645\u0633 \u0627\u0644\u0623\u0648\u0627\u0626\u0644 \u0644\u0623\u0641\u0636\u0644 \u0628\u064a\u0626\u0629 \u0639\u0645\u0644 \u0633\u0639\u0648\u062f\u064a\u0629 \u0644\u0639\u0627\u0645 2011 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 “\u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629\u201d \u0639\u0646 \u0627\u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u064a.<\/span><\/p>\n= \u062c\u0627\u0626\u0632\u0629 \u0623\u0641\u0636\u0644 \u0625\u062f\u0627\u0631\u0629 \u0645\u0648\u0627\u0647\u0628 \u2013 \u0639\u0627\u0645 2010\u060c \u0645\u0646 \u0642\u0628\u0644 \u062a\u062d\u0627\u0644\u0641 \u0642\u064a\u0627\u062f\u0629 \u0627\u0644\u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0628\u0634\u0631\u064a\u0629\u060c \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0627\u0644\u0645\u062a\u062d\u062f\u0629.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" \u00a0\u062a\u0623\u0633\u0633\u062a \u0623\u0633\u0648\u0627\u0642 \u0628\u0646\u062f\u0629 \u0641\u064a \u0639\u0627\u0645 1978\u060c \u0643\u0623\u0648\u0644 \u0633\u0644\u0633\u0644\u0629 \u0623\u0633\u0648\u0627\u0642 \u062d\u062f\u064a\u062b\u0629 \u0641\u064a \u0627\u0644\u0645\u0645\u0644\u0643\u0629 \u0628\u0627\u0641\u062a\u062a\u0627\u062d \u0623\u0648\u0644 \u0641\u0631\u0639 \u0644\u0647\u0627 \u0628\u0645\u062f\u064a\u0646\u0629 \u0627\u0644\u0631\u064a\u0627\u0636\u060c \u0648\u0645\u0646 \u062b\u0645 \u0627\u0646\u062f\u0645\u062c\u062a “\u0628\u0646\u062f\u0629” \u0639\u0627\u0645 1998 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":21244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491],"tags":[21119,21123,21124,783,21122,2156,21121,21118,21120],"class_list":["post-21243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-21119","tag-21123","tag-21124","tag-783","tag-21122","tag-2156","tag-21121","tag-21118","tag-21120"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/ar\/wp-json\/wp\/v2\/posts\/21243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/ar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/ar\/wp-json\/wp\/v2\/comments?post=21243"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/ar\/wp-json\/wp\/v2\/posts\/21243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/ar\/wp-json\/wp\/v2\/media\/21244"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/ar\/wp-json\/wp\/v2\/media?parent=21243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/ar\/wp-json\/wp\/v2\/categories?post=21243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/ar\/wp-json\/wp\/v2\/tags?post=21243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/p>\n