\u0627\u0644\u062a\u0633\u0639\u064a\u0631<\/a>\u060c \u062d\u064a\u0646 \u0628\u064a\u0646\u062a \u0623\u0646 \u0641\u0643\u0631\u0629 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0639\u0627\u062f\u0644 \u062a\u062a\u062c\u0627\u0648\u0632 \u0628\u0643\u062b\u064a\u0631 \u0641\u0643\u0631\u0629 \u0645\u062c\u0631\u062f \u0633\u0639\u0631 \u0631\u062e\u064a\u0635\u060c \u0625\u0646\u0645\u0627 <\/span><\/p>\n\u0647\u064a \u062a\u0639\u0646\u064a\u060c \u0645\u0646 \u0628\u064a\u0646 \u0645\u0627 \u062a\u0639\u0646\u064a\u0647\u060c \u062d\u0635\u0648\u0644\u0643 -\u0628\u0642\u062f\u0631 \u0645\u0627 \u062a\u062f\u0641\u0639- \u0639\u0644\u0649 \u0645\u0639\u0627\u0645\u0644\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0645 \u0627\u0644\u062c\u062f\u064a\u0631\u064a\u0646 \u0628\u0647.<\/span><\/p>\n\n
\u0625\u0630\u064b\u0627\u060c \u0627\u0644\u0633\u0639\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062a\u064a \u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627 \u0627\u0644\u0645\u0634\u062a\u0631\u0649 \u0623\u0648 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0642\u0628\u0644 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0643\u0645\u064a\u0629 \u0645\u0646 \u0627\u0644\u0623\u0645\u0648\u0627\u0644 \u0627\u0644\u062a\u064a \u064a\u062f\u0641\u0639\u0647\u0627. \u0648\u0625\u062f\u0631\u0627\u0643 \u0647\u0630\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0643\u0631\u0627\u0626\u062f <\/span><\/p>\n\u0623\u0639\u0645\u0627\u0644 \u0623\u0648 \u0635\u0627\u062d\u0628 \u0645\u0634\u0631\u0648\u0639\u060c \u0641\u064a \u0627\u0644\u0627\u0646\u062a\u0635\u0627\u0631 \u0639\u0644\u0649 \u0645\u0646\u0627\u0641\u0633\u064a\u0643\u060c \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0645\u0627 \u062a\u0631\u064a\u062f \u0645\u0646 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645.<\/span><\/p>\n\n
\u0646\u0627\u0647\u064a\u0643 \u0639\u0646 \u0623\u0646\u0647 \u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u064a\u0643 \u0643\u0630\u0644\u0643\u060c \u0623\u0646 \u062a\u0639\u064f\u0627\u0645\u0644 \u0639\u0645\u0644\u0627\u0621\u0643 \u0628\u0639\u062f\u0627\u0644\u0629\u060c \u0648\u0623\u0646 \u062a\u0639\u0631\u0641 \u0645\u0642\u062f\u0627\u0631 \u0645\u0627 \u064a\u0633\u062a\u0637\u064a\u0639\u0648\u0646 \u062f\u0641\u0639\u0647\u060c \u0648\u0645\u0627 \u0627\u0644\u0642\u064a\u0645 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u062a\u0642\u062f\u064a\u0645\u0647\u0627 \u0644\u0647\u0645 \u0646\u0638\u064a\u0631 \u0630\u0644\u0643.<\/span><\/p>\n\n
\u0648\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0630\u0644\u0643 \u0641\u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0627\u0644\u062a\u064a \u062a\u064f\u0631\u062a\u0643\u0628 \u0639\u0646\u062f \u0625\u062c\u0631\u0627\u0621 \u0639\u0645\u0644\u064a\u0629 \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0623\u0628\u0631\u0632\u0647\u0627: \u062e\u0641\u0636 \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0623\u0643\u0628\u0631 <\/span><\/p>\n\u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0648\u0633\u0631 \u0627\u0644\u062e\u0637\u0623 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0633\u064a\u0639\u062a\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u062e\u0641\u0636 \u0628\u063a\u0636 \u0627\u0644\u0646\u0638\u0631 \u0639\u0646 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u0641\u0639\u0644\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u062d\u0635\u0644 \u0639\u0644\u064a\u0647\u0627\u060c \u0648\u0645\u0646 \u062b\u0645 \u0644\u0646 <\/span><\/p>\n\u064a\u062f\u0641\u0639 \u0623\u0643\u062b\u0631 \u0641\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0642\u064a\u0645\u0629 \u0648\u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0631\u062a\u0641\u0639\u0629.<\/span><\/p>\n\n
\u0648\u0645\u0646 \u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0623\u064a\u0636\u064b\u0627 \u0627\u0639\u062a\u0645\u0627\u062f \u0627\u0644\u062a\u0633\u0639\u064a\u0631 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0641\u062d\u0633\u0628\u060c \u0648\u0644\u064a\u0633 \u0639\u0644\u0649 \u0642\u064a\u0645\u0629 \u0645\u0627 \u064a\u0642\u062f\u0645\u0647 \u0627\u0644\u0645\u0646\u062a\u062c \u0644\u0644\u0639\u0645\u064a\u0644.<\/span><\/p>\n.<\/p>\n
\n
<\/span>\u0643\u064a\u0641 \u062a\u0636\u0639 \u0633\u0639\u0631\u064b\u0627 \u0644\u0645\u0646\u062a\u062c\u0643\u061f<\/span><\/span><\/h2>\n\n
\u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u062f\u062f \u0633\u0639\u0631 \u0645\u0646\u062a\u062c\u0643 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0645\u0627 \u0643\u0644\u0641\u0643 \u0625\u064a\u0627\u0647 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0647\u0630\u0647 \u0637\u0631\u064a\u0642\u0629 \u0645\u0623\u0644\u0648\u0641\u0629 \u0644\u0643\u0646\u0647\u0627 \u0644\u064a\u0633\u062a \u0645\u0636\u0645\u0648\u0646\u0629 \u0627\u0644\u0639\u0648\u0627\u0642\u0628 \u0641\u064a \u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0623\u062d\u064a\u0627\u0646\u061b \u0625\u0630 \u0644\u064a\u0633\u062a <\/span><\/p>\n\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0647\u064a \u0627\u0644\u062a\u064a \u062a\u062d\u0643\u0645 \u0627\u0644\u0633\u0639\u0631 \u0641\u064a \u0646\u0647\u0627\u064a\u0629 \u0627\u0644\u0645\u0637\u0627\u0641\u060c \u0643\u0645\u0627 \u064a\u0645\u0643\u0646\u0643 \u0648\u0636\u0639 \u0633\u0639\u0631 \u0645\u0646\u062a\u062c\u0643 \u0639\u0644\u0649 \u0623\u0633\u0627\u0633 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062f\u0631\u0643\u0647\u0627 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u062c \u0628\u0627\u0644\u062a\u062d\u062f\u064a\u062f. \u0648\u0647\u0630\u0647 <\/span><\/p>\n\u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0647\u064a \u0627\u0644\u0623\u0635\u062d\u060c \u0644\u0643\u0646\u0647\u0627 \u062a\u062a\u0637\u0644\u0628 \u0645\u0646\u0643 \u0623\u0646 \u062a\u062c\u0631\u064a \u062f\u0631\u0627\u0633\u0629 \u0645\u0639\u0645\u0642\u0629 \u0644\u062a\u0639\u0631\u0641 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u064a\u062f\u0631\u0643 \u0628\u0647\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u0646\u062a\u062c\u0643.<\/span><\/p>\n\n
\u0648\u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0634\u0631\u0643\u0627\u062a \u0648\u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0641\u0625\u0646 \u0644\u062f\u064a\u0647\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0627\u0646 \u0645\u0639\u0631\u0648\u0641\u062a\u0627\u0646 \u0641\u064a \u062a\u0633\u0639\u064a\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0647\u0645\u0627 Market-Skimming Pricing <\/span><\/p>\n\u0648 Market-Penetration Pricing\u060c \u0648\u062a\u0639\u062a\u0645\u062f \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0639\u0644\u0649 \u0627\u062e\u062a\u0631\u0627\u0642 Penetration \u0627\u0644\u0633\u0648\u0642\u061b \u062d\u064a\u062b \u064a\u062a\u0645 \u062a\u062e\u0641\u064a\u0636 \u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0639\u0628\u0631<\/span><\/p>\n \u062a\u0642\u062f\u064a\u0645\u0647 \u0625\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 \u0648\u0641\u0642 \u0633\u0639\u0631 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0641\u0642\u0637 Coast \u2013 Based Pricing\u060c \u0648\u0627\u0644\u0647\u062f\u0641 \u0645\u0646 \u0630\u0644\u0643 \u0647\u0648 \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062c\u0630\u0628 \u0623\u0643\u0628\u0631 \u0642\u062f\u0631 \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0623\u0645\u0627 <\/span><\/p>\n\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0623\u062e\u0631\u0649 \u0641\u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u062d\u0635\u0629 \u0627\u0644\u0633\u0648\u0642\u064a\u0629\u060c \u0628\u062f\u0627\u064a\u0629 \u0645\u0646 \u0623\u0639\u0644\u0649 \u0641\u0626\u0629 \u0641\u064a\u0647\u0627 \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0623\u0642\u0644\u060c \u0645\u0639 \u0648\u0636\u0639 \u0627\u0644\u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 <\/span><\/p>\n\u0644\u0643\u0644 \u0641\u0626\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0641\u0626\u0627\u062a.<\/span><\/p>\n\n
\u0648\u0645\u0645\u0627 \u062a\u062c\u062f\u0631 \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0625\u0644\u064a\u0647 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0635\u062f\u062f\u060c \u0623\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642 \u0639\u0628\u0631 \u062a\u062e\u0641\u064a\u0636 \u0633\u0639\u0631 \u0627\u0644\u0645\u0646\u062a\u062c \u062a\u062c\u0639\u0644 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u0649 Break-even point \u064a\u0623\u062a\u064a \u0628\u0639\u062f <\/span><\/p>\n\u0641\u062a\u0631\u0629 \u0637\u0648\u064a\u0644\u0629\u060c \u0648\u0627\u0644\u0640 Break-even point \u0647\u064a \u062a\u0644\u0643 \u0627\u0644\u0645\u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u063a\u0637\u064a \u0641\u064a\u0647\u0627 \u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u062a\u0643\u0627\u0644\u064a\u0641\u0647\u060c \u062f\u0648\u0646 \u062a\u062d\u0642\u064a\u0642 \u0623\u064a \u0647\u0627\u0645\u0634 \u0631\u0628\u062d.<\/span><\/p>\n.<\/p>\n
\n
<\/span>\u0647\u0644 \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u062a\u0639\u062f\u064a\u0644 \u0627\u0644\u0623\u0633\u0639\u0627\u0631\u061f<\/span><\/span><\/h2>\n\n
\u0625\u0646 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0641\u064a\u0647\u0627\u060c \u0634\u0623\u0646\u0647\u0627 \u0634\u0623\u0646 \u0643\u0644 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645\u060c \u062a\u062a\u0645\u064a\u0632 \u0628\u0627\u0644\u062a\u063a\u064a\u0631 \u0648\u0627\u0644\u062a\u0628\u062f\u0644 \u0627\u0644\u0633\u0631\u064a\u0639\u060c \u0643\u0645\u0627 \u0623\u0646 \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u064a\u0632\u062f\u0627\u062f\u0648\u0646 \u064a\u0648\u0645\u064b\u0627 \u0628\u0639\u062f \u064a\u0648\u0645\u060c \u0648\u0643\u0644 \u0647\u0630\u0647<\/span><\/p>\n \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0648\u062a\u0644\u0643 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0627\u062a\u060c \u0648\u063a\u064a\u0631\u0647\u0627 \u0643\u062b\u064a\u0631 \u0628\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u062d\u0627\u0644\u060c \u062a\u062c\u0628\u0631\u0643 \u0639\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0631\u0646\u064b\u0627\u060c \u0648\u0623\u0646 \u062a\u063a\u064a\u0631 \u0645\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u0643 \u0643\u0644\u0645\u0627 \u0641\u0631\u0636\u062a \u0627\u0644\u0636\u0631\u0648\u0631\u0629 \u0630\u0644\u0643.<\/span><\/p>\n.<\/p>\n
\n
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