{"id":12975,"date":"2018-02-20T19:13:08","date_gmt":"2018-02-20T16:13:08","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=12975"},"modified":"2018-02-20T19:13:08","modified_gmt":"2018-02-20T16:13:08","slug":"4-ways-to-manage-a-company-targeting-a-specific-segment-of-the-market","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/ar\/4-ways-to-manage-a-company-targeting-a-specific-segment-of-the-market\/","title":{"rendered":"4 \u0637\u0631\u0642 \u0644\u0625\u062f\u0627\u0631\u0629 \u0634\u0631\u0643\u0629 \u062a\u0633\u062a\u0647\u062f\u0641 \u0634\u0631\u064a\u062d\u0629 \u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642"},"content":{"rendered":"

\"Related<\/a><\/p>\n

 <\/p>\n

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.<\/p>\n

1. \u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0641\u0626\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629<\/strong><\/span><\/h2>\n

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.<\/p>\n

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\u0627\u0644\u062a\u0631\u0643\u064a\u0632\u0639\u0644\u0649 \u0646\u0648\u0639\u064a\u0627\u062a \u0637\u0627\u0632\u062c\u0629 \u0648\u0645\u0645\u064a\u0632\u0629 \u0645\u0646 \u0627\u0644\u0642\u0647\u0648\u0629 \u064a\u062a\u0645 \u062a\u062d\u0645\u064a\u0635\u0647\u0627 \u0628\u0634\u0643\u0644 \u0645\u0639\u064a\u0646\u061b \u0644\u0625\u0646\u062a\u0627\u062c \u0642\u0647\u0648\u0629 \u062a\u062a\u0633\u0645 \u0628\u0623\u0646\u0647\u0627 \u0645\u0631\u0643\u0628\u0629 \u0648\u063a\u0646\u064a\u0629.<\/span><\/p>\n

.<\/p>\n

2.\u0645\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631<\/strong><\/span><\/h2>\n

\u0644\u0627\u062a\u0643\u0648\u0646 \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0645\u0639\u0632\u0644 \u0639\u0646 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u060c \u062e\u0627\u0635\u0629 \u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0643\u0628\u064a\u0631\u0629 \u0648\u0627\u0644\u062a\u064a \u062a\u062a\u0645\u062a\u0639 \u0628\u0645\u0648\u0627\u0631\u062f \u0643\u0628\u064a\u0631\u0629 \u0648\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u062a\u0642\u0644\u064a\u0644 <\/span><\/p>\n

\u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0644\u0643\u0628\u0631 \u062d\u062c\u0645\u0647\u0627\u060c\u0641\u0643\u064a\u0641 \u0625\u0630\u064b\u0627\u062a\u0648\u0627\u062c\u0647 \u062a\u0644\u0643 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629\u061f . \u0648\u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u062a\u062a\u0645\u062b\u0644 \u0641\u064a\u062a\u0631\u0643\u064a\u0632\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0648\u0627\u0644\u062d\u0631\u0635 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u062c\u0648\u062f\u0629 \u0627\u0644\u0639\u0627\u0644\u064a\u0629\u060c \u0648\u0644\u064a\u0633<\/span><\/p>\n

\u0628\u0627\u0644\u062d\u062f \u0645\u0646 \u0627\u0644\u0646\u0641\u0642\u0627\u062a.<\/span><\/p>\n

\u0641\u0639\u0646\u062f\u0645\u0627 \u0647\u062f\u062f\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0643\u0628\u064a\u0631\u0629\u060c \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629- \u0627\u0644\u062a\u064a \u062a\u0646\u062a\u062c \u0627\u0644\u0645\u0643\u0648\u0627\u0629 \u0628\u0627\u0647\u0638\u0629 \u0627\u0644\u062b\u0645\u0646- \u0641\u0625\u0646 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0648\u0638\u0641\u062a\u0641\u0631\u064a\u0642\u064b\u0627 \u0645\u0646 \u0627\u0644\u0645\u0647\u0646\u062f\u0633\u064a\u0646 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u064a\u0646\u061b \u0644\u064a\u0628\u062a\u0643\u0631\u0648\u0627 \u0623\u0630\u0643\u0649 <\/span><\/p>\n

\u0645\u0643\u0648\u0627\u0629 \u0644\u0644\u0645\u0644\u0627\u0628\u0633 \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645, \u0623\u062e\u0641 \u0648\u0632\u0646\u064b\u0627 \u0648\u0623\u0633\u0647\u0644 \u0641\u064a \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639\u0647\u0627\u060c \u0648\u0632\u0648\u062f\u0648\u0647\u0627 \u0628\u0623\u062c\u0647\u0632\u0629 \u0627\u0633\u062a\u0634\u0639\u0627\u0631 \u0630\u0627\u062a \u0645\u064a\u0632\u0627\u062a \u0645\u062e\u062a\u0644\u0641\u0629\u060c\u0628\u062d\u064a\u062b \u062a\u062e\u0631\u0650\u062c \u0627\u0644\u0628\u062e\u0627\u0631 \u0622\u0644\u064a\u064b\u0627 \u0628\u0645\u062c\u0631\u062f \u062d\u0631\u0643\u0629 <\/span><\/p>\n

\u0628\u0633\u064a\u0637\u0629 \u0645\u0646 \u0627\u0644\u064a\u062f \u0639\u0646\u062f \u062f\u0641\u0639\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u0623\u0645\u0627\u0645\u060c \u0648\u062a\u0642\u0641 \u062a\u0645\u0627\u0645\u064b\u0627 \u0639\u0646\u062f\u0645\u0627 \u062a\u062a\u0648\u0642\u0641 \u0639\u0646 \u0627\u0644\u062d\u0631\u0643\u0629 \u0623\u0648 \u0639\u0646\u062f \u062a\u062d\u0631\u064a\u0643\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u062e\u0644\u0641\u061b\u0648\u0630\u0644\u0643 \u062f\u0648\u0646 \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0632\u0631 \u0645\u0639\u064a\u0646 \u0644\u062a\u0634\u063a\u064a\u0644 \u0627\u0644\u0628\u062e\u0627\u0631\u060c <\/span><\/p>\n

\u0643\u0645\u0627 \u062a\u0633\u0627\u0639\u062f \u0644\u0648\u062d\u0629 \u0646\u0634\u0637\u0629\u060c \u0648\u0646\u0638\u0627\u0645 \u0646\u0641\u062e \u0627\u0644\u0647\u0648\u0627\u0621\u060c \u062d\u0631\u0643\u0629 \u0627\u0644\u0645\u0643\u0648\u0627\u0629 \u0639\u0646\u062f \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0645\u0644\u0627\u0628\u0633\u061b \u0625\u0630\u064a\u062e\u062a\u0635\u0631 \u0647\u0630\u0627 \u0627\u0644\u0645\u0632\u064a\u062c \u0648\u0642\u062a \u0627\u0644\u0643\u064a \u0625\u0644\u0649 \u0646\u0635\u0641 \u0627\u0644\u0648\u0642\u062a\u061b \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a <\/span><\/p>\n

\u064a\u0648\u0641\u0631 \u0627\u0644\u0637\u0627\u0642\u0629 \u0627\u0644\u0643\u0647\u0631\u0628\u0627\u0626\u064a\u0629.<\/span><\/p>\n

.<\/p>\n

3. \u0645\u0632\u0627\u064a\u0627 \u0633\u062e\u064a\u0629 \u0644\u0644\u0645\u0648\u0638\u0641\u064a\u0646<\/strong><\/span><\/h2>\n

\u062a\u062a\u0628\u0639 \u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062e\u062f\u0645 \u0634\u0631\u064a\u062d\u0629 \u0645\u062d\u062f\u062f\u0629\u060c \u0633\u064a\u0627\u0633\u0629 \u062c\u064a\u062f\u0629 \u0645\u0639 \u0645\u0648\u0638\u0641\u064a\u0647\u0627\u061b \u0644\u0625\u062f\u0631\u0627\u0643\u0647\u0627\u0623\u0646 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a \u0648\u0633\u0644\u0639 \u0645\u0645\u064a\u0632\u0629\u060c \u064a\u062a\u0637\u0644\u0628 \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0645\u0648\u0638\u0641\u064a\u0646 \u0645\u0645\u064a\u0632\u064a\u0646 \u064a\u062a\u0645 <\/span><\/p>\n

\u062a\u062f\u0631\u064a\u0628\u0647\u0645 <\/span>\u062c\u064a\u062f\u064b\u0627\u060c \u064a\u062a\u0642\u0627\u0636\u0648\u0646 \u0631\u0648\u0627\u062a\u0628 \u0639\u0627\u0644\u064a\u0629\u060c \u0645\u0642\u0627\u0631\u0646\u0629 \u0645\u0639 \u0627\u0644\u0645\u062a\u0648\u0633\u0637 \u0627\u0644\u0645\u062a\u0639\u0627\u0631\u0641 \u0639\u0644\u064a\u0647 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0645\u062c\u0627\u0644\u060c\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0645\u0632\u0627\u064a\u0627 \u0623\u062e\u0631\u0649 \u0633\u062e\u064a\u0629 \u0644\u0627\u062a\u062a\u0648\u0627\u0641\u0631\u0644\u063a\u064a\u0631\u0647\u0645 \u0645\u0645\u0646 \u064a\u0639\u0645\u0644\u0648\u0646 <\/span><\/p>\n

\u0641\u0649 \u0627\u0644\u0645\u062c\u0627\u0644 <\/span>\u0646\u0641\u0633\u0647\u061b \u0648\u0630\u0644\u0643 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0633\u062a\u0645\u0631\u0627\u0631\u0647\u0645 \u0641\u064a \u0627\u0644\u0639\u0645\u0644.<\/span><\/p>\n

\u0648\u064a\u063a\u0644\u0628 \u0639\u0644\u0649 \u062a\u0644\u0643 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0635\u0641\u0629 \u0627\u0644\u0639\u0627\u0626\u0644\u064a\u0629\u060c \u0641\u062a\u062c\u062f \u0644\u062f\u0649 \u0643\u062b\u064a\u0631 \u0645\u0646 \u0645\u0648\u0638\u0641\u064a\u0647\u0627\u060c \u0623\u0642\u0627\u0631\u0628 \u0645\u0646 \u0627\u0644\u062f\u0631\u062c\u0629 \u0627\u0644\u062b\u0627\u0646\u064a\u0629 \u0648\u0627\u0644\u062b\u0627\u0644\u062b\u0629\u060c\u0648\u062a\u0645\u062a\u0646\u0639 \u0639\u0627\u062f\u0629\u064b \u0639\u0646 \u0628\u064a\u0639 \u062d\u0642 \u0627\u0644\u0627\u0645\u062a\u064a\u0627\u0632(\u0627\u0644\u0641\u0631\u0646\u0634\u0627\u064a\u0632<\/a>)\u060c <\/span><\/p>\n

\u0641\u064a\u0642\u0648\u0645 \u0645\u0646\u062a\u062c\u0639 \u201c\u0623\u0645\u0627\u0646\u201d \u0628\u0625\u062f\u0627\u0631\u0629 \u0643\u0644 \u0623\u0646\u0634\u0637\u062a\u0647 \u0644\u064a\u0633 \u0641\u0642\u0637 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u062f\u0629\u060c\u0628\u0644 \u0623\u064a\u0636\u064b\u0627 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0645\u0633\u062a\u0648\u0649 \u062a\u062f\u0631\u064a\u0628 \u0639\u0627\u0644\u064d \u0644\u0644\u0639\u0645\u0627\u0644\u0629\u061b\u0641\u064a\u0648\u0641\u0631\u0644\u0647\u0645 \u062a\u062f\u0631\u064a\u0628\u064b\u0627\u0634\u0627\u0645\u0644\u064b\u0627\u060c \u0648\u062e\u0637\u0629 \u0631\u0639\u0627\u064a\u0629<\/span><\/p>\n

\u0635\u062d\u064a\u0629 \u0645\u0645\u064a\u0632\u0629\u060c \u0648\u0645\u0632\u0627\u064a\u0627 \u0623\u062e\u0631\u0649 \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0645\u0646 \u064a\u0639\u0645\u0644\u0648\u0646 \u0646\u0635\u0641 \u062f\u0648\u0627\u0645.<\/span><\/p>\n

.<\/p>\n

4. \u062f\u062e\u0648\u0644 \u0623\u0633\u0648\u0627\u0642 \u062c\u062f\u064a\u062f\u0629<\/strong><\/span><\/h2>\n

\u062d\u064a\u0646\u0645\u0627 \u062a\u062a\u0634\u0628\u0639 \u0627\u0644\u0634\u0631\u064a\u062d\u0629 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642\u060c \u062a\u0623\u062a\u064a \u0641\u0631\u0635 \u0627\u0644\u0646\u0645\u0648 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629\u061b \u0643\u0627\u0644\u062a\u0648\u0633\u0639 \u0639\u0627\u0644\u0645\u064a\u064b\u0627 \u0645\u062b\u0644\u0645\u0627 \u0641\u0639\u0644\u062a \u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u0642\u0631\u0631\u062a \u0627\u0644\u062a\u0648\u0633\u0639 <\/span><\/p>\n

\u0648\u0627\u0644\u0628\u064a\u0639 \u0641\u064a \u062f\u0648\u0644 \u0623\u062e\u0631\u0649\u060c \u0639\u0646\u062f\u0645\u0627 \u0648\u0635\u0644\u062a \u0646\u0633\u0628\u0629 \u0627\u062e\u062a\u0631\u0627\u0642 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0648\u064a\u0633\u0631\u064a \u0625\u0644\u0649 25 %. \u0648\u0642\u0627\u0645\u062a \u0634\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649 \u0628\u0627\u0644\u062a\u0648\u0633\u0639 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a\u060c \u0628\u0639\u062f \u0623\u0646 \u0646\u0627\u0644\u062a \u0639\u0631\u0648\u0636\u0647\u0627 <\/span><\/p>\n

\u0648\u0639\u0644\u0627\u0645\u062a\u0647\u0627 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0627\u0633\u062a\u062d\u0633\u0627\u0646 \u0634\u0631\u064a\u062d\u0629 \u0623\u0643\u0628\u0631 \u0645\u0646 \u0627\u0644\u0633\u0648\u0642.<\/span><\/p>\n

\u0648\u064a\u0645\u062a\u0646\u0639 \u0627\u0644\u0628\u0639\u0636 \u0639\u0646 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631 \u0641\u064a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u0631\u0643\u0632 \u0639\u0644\u0649 \u0634\u0631\u064a\u062d\u0629 \u0645\u062d\u062f\u062f\u0629\u061b \u0645\u0627 \u064a\u0636\u0639\u0635\u0639\u0648\u0628\u0629 \u0623\u0645\u0627\u0645 \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0641\u064a \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u062a\u0645\u0648\u064a\u0644<\/a> \u0644\u0644\u062a\u0648\u0633\u0639 \u0639\u0646 \u0637\u0631\u064a\u0642<\/span><\/p>\n

\u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u064a\u0646\u060c \u0641\u064a\u0644\u062c\u0623 \u062d\u064a\u0646\u0647\u0627 \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u0633\u0639 \u0628\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0634\u0631\u0643\u0627\u062a \u0623\u0643\u0628\u0631, \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0642\u0648\u0645 \u0628\u0634\u0631\u0627\u0621\u0627\u0644\u0634\u0631\u0643\u0629 \u0627\u0644\u0635\u063a\u064a\u0631\u0629\u060c \u0641\u064a\u0641\u0634\u0644 \u0623\u062d\u064a\u0627\u0646\u064b\u0627 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0625\u062f\u0627\u0631\u064a \u0627\u0644\u062c\u062f\u064a\u062f \u0641\u064a \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 <\/span><\/p>\n

\u0627\u0644\u0634\u0631\u0643\u062a\u064a\u0646 \u0627\u0644\u0645\u0646\u062f\u0645\u062c\u062a\u064a\u0646.<\/span><\/p>\n

.<\/p>\n

\u0627\u0644\u062e\u0644\u0627\u0635\u0629:<\/strong><\/span><\/p>\n

\u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0648\u062c\u0648\u062f \u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u0627\u0644\u064a\u060c \u0648\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0639\u0645\u0644 \u0628\u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628\u060c \u064a\u0631\u0649 \u0643\u062b\u064a\u0631 \u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644<\/a> \u0623\u0646 <\/span><\/p>\n

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